Have you ever thought about why you need an explainer video for your new business? Videos are a trendy medium for communication, whether it is with customers, investors, or other stakeholders. When a startup plans to establish its identity in the market, it will need to use an interactive explainer video. An explainer video explains about your brand and is very useful for marketing. Animated explainer videos for startups are amazing as they capture the attention of the audience and also engage them with the brand. In this article, you will know why every startup like yours needs animated explainer videos.
How does an animated explainer video help?
An animated explainer video is very interactive and useful for the brand as it connects them with the audience. It is also a tool to connect with investors when your startup needs to gather funds. Making a good animated explainer video might be a one-time investment, but the value it brings is very high.
Establishing your products and services.
When a startup enters a market, it has to first state its purpose and make the products and services clear to the audience it is targeting. The best way of establishing the platform for your services and products is to use an animated explainer video. The explainer video will touch upon all the products that your company offers in a very innovative way. The smooth transitions and animated elements of the video will entertain and inform the audience about the nature of your products and services. If you want to promote your business products and services in a smooth and subtle way, then you should definitely opt for an animated explainer video.
Drive lead conversions
Startups often think that there is limited scope for garnering leads and converting them into customers. However, it is easy for businesses to convert their leads into customers if they have the right tool with them. Videos, especially animated videos, are interesting to the public. An ordinary man will love seeing the video just for the animation and the story, not for the pressure of sales. However, a smart animated video will also deliver brand impressions and help your startup convert the leads into customers. By using an animated explainer video, you can pique the interest of the audience segment.
This interest will slowly convert into purchases as more and more people see the videos. In this way, you can spread brand awareness for your startup and also acquire more customers. There are multiple platforms on which an animated explainer video can go up. For example, you can share it on YouTube; you can also put it on the brand’s social media handle. These channels are where people love to watch videos again and again.
Google Ranking improvement
Do you want to improve the rank of your business website on Google and other search engines?
With the optimization of the content, you are putting out there, you can improve the overall ranking of the website. The use of textual content is useful, but videos can improve the ranking and visibility of a brand website even more. According to studies, it is known that a website will rank 50 times higher if it has a video in its layout. Include an explainer video on your website to welcome the visitor and introduce him to the brand. More people like watching videos than reading content. Therefore, it makes more sense to invest in explainer videos to score higher on Google rankings and SERPs.
Higher website traffic
When creating a digital portal for your startup, you would want it to become popular. The best way to make it popular is to create a balance of the kind of content it has. The inclusion of animated explainer videos for startups can attract more website visitors and improve the engagement rate. The landing page and the product pages need to have animated videos so that users get the brand description and product description in an interesting manner. By including explainer videos, you gain an advantage over only text-based websites. It is important to place the videos strategically so they are more visible and attract more people to your site.
Conclusion
Animated explainer videos for startups are helpful in spreading information about the brand, making product announcements, and for marketing purposes. No matter what the purpose is, Wyse Sales Videos can create animated and multimedia videos for your brand. You can create videos on multiple topics and incorporate them into your marketing flow and campaigns.
