Marketers and businesses alike have had to adapt to the new rules of inbound marketing. However, the information that will pique a customer’s interest in your offering will evolve in tandem with their needs. Brands have responded by moving away from traditional blog posts and toward video marketing in an effort to forge stronger connections with consumers, expand their reach, and drive more traffic to their websites.
Many business owners today find lead generation to be one of their greatest challenges. The good news is that videos can increase traffic to your site. So, to put your mind at ease regarding the format’s ability to boost website traffic, we’ll go over seven distinct approaches to it today at Wyse Sales Videos.
Let’s go!
What is the Importance of Video in Your Marketing Strategy?
In order to boost website traffic, you should incorporate video content for multiple reasons. Actually, I could talk about it for hours! To save you the trouble of waiting for the meat of the matter, I will list the key benefits of using this kind of marketing content as follows:
The majority of internet users (almost 45 percent) view videos online, according to data from video marketing. Because it’s low-energy and quick to consume, people seem to favor it above other forms of entertainment. On top of that, it’s engaging and versatile, so you can watch films anywhere—on the bus, over lunch, even at the doctor’s office.
Actually, mobile devices account for 75% of all internet views. What this implies is that videos have become an integral part of our lives, providing us with quick and easy entertainment that we can watch anywhere, at any time. Nowadays, marketers may approach people in their daily lives using videos in a way that doesn’t feel intrusive.
In addition, videos have twice the share rate of any other content genre. Given that humans are inherently social, it seems to reason that we would prefer to share what we find appealing with others. So, you may increase your company’s exposure dramatically just by providing engaging material that really speaks to your target demographic.
All things considered, video is undeniably a powerful tool for increasing website traffic and a memorable approach to educate customers about a company.
6 Simple Strategies to Increase Website Traffic
You want to reach your target audience while you’re creating your online presence, but you don’t want to seem intrusive or overpowering. Sharing captivating and interesting material and striving to build a positive image of your brand will ensure your success in this quest.
From what I’ve explained thus far, it can be difficult to imagine the actual consequences of video content marketing, even if I’m sure it all sounds great. Here are seven strategies for boosting website traffic with video, all supported by real-world data examples.
1. Make Customer-Focused Instructional Videos
When given the choice, most people would rather watch a video tutorial than read an article. This is a big reason why YouTube is currently one of the most visited websites for the purpose of education. Evidence suggests that queries beginning with “How to” are growing at a rate of about 70% annually.
So, it stands to reason that making instructional films on subjects connected to your business will boost website traffic by drawing in new prospective clients who are actively seeking out information like that.
2. Incorporate Animation into Your Explainer Videos to Captivate Your Viewers
Salespeople often utilize explainer movies to assist customers understand complicated concepts, such as the inner workings of a product or service. Animating these processes makes it much easier for people to visualize them, as opposed to utilizing tedious text or a complex infographic.
In addition, the majority of viewers have a positive impression of animated characters; in fact, we may experience a stronger emotional connection to them than to a live-action performer on occasion. Come on, have you ever felt that you could totally relate to a star in an ad?
That is why animation is a great way to captivate your audience and keep their interest. Text, images, sound, and features like motion graphics all work together to captivate humans much more than either element alone. This is because humans are primarily visual beings.
3. Make Your Videos Social Media Ready and Establish Your Community
One of the most basic aspects of increasing website traffic is expanding your audience reach. Ultimately, the greater the exposure your material receives, the greater the number of potential customers that are actively researching your business. Getting your videos seen can be challenging at times, but that’s where social media comes in. Sites like Facebook, YouTube, Instagram, and TikTok offer great distribution options.
People spend enough time on social networking apps to view advertisements, which is how these companies make money. Consequently, providing information that is both entertaining and useful to users is their primary objective. The algorithms of these platforms will aggressively push your films if they are popular, which will increase exposure for your brand. Your website’s popularity is the driving force behind people seeking out more information about you.
4. Use Video in Your Email Campaigns
Email marketing offers numerous opportunities to attach connections to your website, making it a powerful tool for increasing website traffic. Plus, after joining your mailing list, your subscribers will already have showed an interest in your business, so they are more inclined to click on those links.
Although dwindling open rates constitute a major obstacle, there is some good news: using the term “video” in the subject line of an email can increase open rates by as much as 6%.
Remembering your website’s intended purpose will help your email video marketing strategy perform better. Does your service come with a free trial? Do you have any sales that they may take advantage of? Make sure you know what you want out of this so that your call to action (CTA) is tailored to their needs.
5. Think About Using Video Ads to Reach Your Most Valuable Customers
Promoting new items or getting people excited about future events sometimes requires a more outgoing strategy, even if inbound marketing approaches are sometimes very effective. If that’s the case, video ads can boost website traffic, attract more viewers, and encourage targeted actions like clicks.
An unsensitized audience that disregards most commercials has resulted from consumers’ continual bombardment with marketing nowadays. Video ads are great for driving traffic to your website since they capture people’s attention in a short amount of time and allow you to demonstrate your value.
6. Make an Impressive Whiteboard Video to Potential Investors
Conversion rates are directly correlated to the number of qualified leads you receive, therefore it stands to reason that doing so is crucial. On the other hand, regular tourists aren’t always enough. The use of video content can assist any new business in attracting investors and driving traffic to their website.
You only get one chance to create a good impression on possible investors when you’re presenting your company. A well-made video can be an easy way to explain the story of your company and demonstrate to investors that you care deeply about their investment in your venture.
Final Remarks
Video marketing is an effective method for increasing website traffic and conversion rates across all industries. Businesses can expand their customer bases, raise brand awareness, and solidify their online presence by employing these tactics.
Getting to know your consumers is step one in meeting their needs. Always be aware of their whereabouts, hobbies, and internet behavior by keeping tabs on them. You may get visitors and strengthen relationships with your viewers by offering material that is relevant to them.
